Mission & Vision

Building on the organization’s proud heritage and in conscience, the newly elected Leadership wants to turnaround PSF.To achieve a turnaround, the PSF Leadership wants to redefine the role of each PSF entity to ensure it is focusing on its members. As a mission, “Profitable businesses for a prosperous Rwanda” reconciles business and Rwandan society.

The PSF leadership elected to espouse a mission where the business community aligns its interest to that of Rwanda. Advocacy and business services are identified as the two key mechanisms in the mission.

Beyond mission and vision, the PSF leadership also espoused five core values—trust, ownership, service, collaboration and openness. These values will not only inform the future of PSF but also form the basis for the consultative process that led to the adoption of the present strategic roadmap for PSF.